New .Law Top-Level Domain For Attorneys

Starting in mid-October, law firms and credentialed lawyers will be able to purchase web addresses ending in .law, a new domain reserved for their industry.

The .law domain is part of a new wave of so-called top-level domains that became available after ICANN, the nonprofit that regulates the Internet, ended restrictions on suffixes for site names in 2011. Minds + Machines last year won an auction for .law and was granted an exclusive license to operate it through an agreement with ICANN. At the moment, the company is restricting sales to law firms and credentialed lawyers.

As part of a marketing push, it gave three influential firms a .law registration for free, said Lou Andreozzi, the former CEO of LexisNexis who was hired by Minds + Machines to lead its .law division.

The company in an announcement last week touted those firms, DLA Piper, Skadden, Arps, Slate, Meagher & Flom LLP, and SCOTUSblog-affiliated Russell & Goldstein PC as “early adopters of .law.”